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TikTok engagement rate calculator that also checks the audience

A calculator gives you a percentage. FollowerSeek tells you what that percentage means for the creator you are about to pay: where it sits in the band for the tier, what the comments say and what a post should cost.

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Rate and benchmark

Engagement rate shown against the band for the follower tier.

Audience quality

Authenticity score with the reasons behind it.

Fair rate range

A price range per post based on tier and engagement, in the full report.

How TikTok engagement rate is calculated

The audit uses average likes plus average comments, divided by followers, shown as a percentage. It is simple on purpose, so you can reproduce it by hand and trust the number.

The value comes from the next step, comparing that percentage with creators of the same size and reading the comments behind it.

Use the result in negotiation

A creator with strong engagement for the tier has a case for a higher fee. One with weak engagement gives you a reason to offer less or to ask for proof. Either way you walk into the conversation with a number.

Tiktok audit, sample profile
@sample.creator
Mid (50K to 250K), Fashion
80authenticity
Looks like a real audience
Engagement rate 5.20%Tier band 3.5 to 7%
Inside the band for this tier.
Comment quality
Genuine 2Generic 3Emoji only 1Promotional 1
Why this score
  • Engagement sits inside the usual band for this tier.
  • The comment to like ratio looks natural.
  • Most of the pasted comments are generic, emoji only or promotional.

Questions about this

It depends on the follower tier. Smaller accounts usually show higher rates. The report places the creator inside the band for their size.
The rate uses likes and comments. Views can be read next to it as context.
No. The hero audit is a one time sample. Paid plans start with Scout.

Keep reading

TikTok audit Influencer engagement rate benchmarks by follower tier Pricing

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