Influencer marketing blog
How to find influencers for your brand, a step by step shortlist method
A five step method for building a shortlist of creators you can trust with budget.
Read the guideHow to find micro influencers who actually move product
Where small creators hide, how to spot a real audience and how to approach them.
Read the guideInfluencer engagement rate benchmarks by follower tier
How to calculate engagement rate and read it against the size of the creator.
Read the guideInstagram influencer pricing, what a post should cost by tier
Orientation ranges for post fees and the factors that move them up or down.
Read the guideHow to find fake Instagram followers in five checks
Five checks you can run on any creator profile in a few minutes.
Read the guideInfluencer brief template for product seeding
A copy and paste structure for a one page brief that creators will actually read.
Read the guideInfluencer vetting checklist for brand teams
A checklist that gives a team one standard for approving creators.
Read the guide